Every spring the same scene plays out on the shoe wall at my local mall. A woman picks up a pale pink trainer, turns it over, squeezes the heel, and puts it back. Then she buys…
Walking on a treadmill looks like the gentlest thing you can do in a gym. There is no traffic, no curb to trip over, no weather to negotiate. And yet the belt under your feet is…
Most people buy walking shoes by picking a size, wiggling a thumb at the toe, and hoping. If your foot is on the slim side, that routine fails more often than it works. The shoe…
White shoes have a reputation problem that has nothing to do with design and everything to do with maintenance. A woman buys a bright pair in April, wears it through a wet May,…
Most closets have one shelf that gets used every single day and three that get used twice a year. The daily shelf is almost always occupied by a plain black pair with a rubber…
Black leather has a reputation problem in shoe shops. It reads as sensible, and sensible is rarely offered as a compliment. Yet stand outside any railway station on a weekday…
There is a specific kind of frustration that only shows up about forty minutes into a walk: your heel lifts a little with every step, the ball of your foot slides forward until…
There is a specific kind of frustration that comes from buying a pair of shoes that look right in the box and feel wrong by the second block. Leather walking shoes are usually…
A few years ago the phrase “zero drop” barely existed outside of a small corner of the running world. Today it shows up on shelf talkers in every mall, usually next to a photo of…
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